Resources

As a content creator or small business owner, you probably spend hours (too many than you’d like) every week just taking photos or videos and preparing content for your page. One of the biggest time-savers can be learning how to repurpose content effectively and maximize its online life. This article will share some secrets of repurposing content that will save you time and effort by teaching you how to use previous content for future marketing! Read more…

In the marketing world, social media is a crucial tool to brand establishment and maintenance. Social media is how we stay connected to our audience, other brands, public figures, and friends all over the world. These tips will help you identify small ways that your brand’s social media presence can be maintained and stay relevant.   1. Keep up with trends Whether it be on TikTok, Instagram, or Twitter, it’s important to stay current with Read more…

Last week, you got the inside scoop on how to appeal to your ideal audience, and today we’re going to talk about how to best engage with them, and keep them hooked once you reach them.   Post content that is engaging, high-quality and deliberate. When generating your content, keep photos aesthetically pleasing and in good quality. When creating captions, consider this: the best way to start a conversation is to ask a question, right? Read more…

Creating a marketing strategy is the key to being a successful marketer, or as we like to say, marketeer! A good strategy clarifies marketing goals and promotes the company brand, and here at MXH Marketing, we help you share the message of your brand with the folks who were made to see it!    Your brand is everything people say or think about your company—it is the personality of your business—which is why it’s so Read more…

I get asked a lot–as I’m sure most marketers and social media managers are–whether short captions are better than long ones. My answer is to use a mix of both, but whether that mix is weighted toward longer or shorter captions should be based on your audience. Knowing when and how to use caption variations can be confusing though. Here’s my strategy to create a good balance between the two and ensure you’ll get the Read more…