We've had the honor of working on a number of amazing projects. Below are a few of our favorites that deserve special recognition.
Crooked Face Creamery
Goal
Crooked Face Creamery came to us initially because she was too busy to manage her social media accounts. After a discovery meeting it was clear that she also wanted to increase her brand awareness, newsletter effectiveness, and in-store visits. There was no paid ad budget and results are all organically driven.
Solution
To meet these goals we:
- Developed a consistent social publishing schedule
- Increased calls-to-action for both store visits and email sign-ups
- Created photo and video content for social media use
- Sent intention newsletters leveraging current events and holiday promotional themes
Results
Brand awareness: Increased social page visits by 208% and increased Facebook and Instagram followers by 10.6% and 32% respectively
Email marketing: Sent monthly and dedicated holiday promotional emails raising the open rate from ~35% to a consistent ~43%. An email leveraging the ricotta shortage generated a 13% click rate. (A good CTR is 2-5%).
In-store visits: This stat was not documented by the client but online sentiment on posts featuring the shop expressed strong interest in visitation.
Skowhegan Moose Festival Guinness World Record
Goal
Create regional attention and buzz for the Skowhegan Moose Festival and the Moose Permit Lottery drawing.
Solution
Attempt a Guinness World Record for the Most People Moose Calling Simultaneously.
Results
We set the Guinness World Record for the Most People Moose Calling Simultaneously with 1,054 "official" participants. Our attempt received national attention including coverage from the Boston Globe. The event's Facebook video of the attempt has over 19k views and 200 shares.
Skowhegan Craft Brew Festival Pre-Sale Campaign
Goal
To create pre-sale hype and buzz for brew fest tickets and convert Facebook followers to @visitskowhegan Instagram followers.
Solution
Offer a pre sale code for 24 hours on @VisitSkowhegan’s Instagram stories. We directed people from the Skowhegan Craft Brew Festival Facebook page, which boasted significantly more engaged followers, to Instagram.
Results
@VisitSkowhegan gained approximately 100 followers in 24 hours, story views doubled that, and 42 people used the code to buy tickets early for the Skowhegan Craft Brew Festival.
Maine Outdoor Film Festival Film Contest Premiere
Goal
To promote submissions and maximize online premiere views.
Solution
Use Facebook and Social media to announce filmmakers who would in turn share premiere information with their followers.
Results
Our Facebook announcement reached 6,100 people and received 512 engagements organically. On Instagram it reached 612 people, sent 7 times, saved twice, and resulted in 20 profile visits that sent people to the premiere registration page. The premiere itself was watched by over 400 people and raised $750+ for future programming.