In the marketing world, social media is a crucial tool to brand establishment and maintenance. Social media is how we stay connected to our audience, other brands, public figures, and friends all over the world. These tips will help you identify small ways that your brand’s social media presence can be maintained and stay relevant.
1. Keep up with trends
Whether it be on TikTok, Instagram, or Twitter, it’s important to stay current with what’s happening on the internet. Using trending sounds on TikTok or Instagram will earn your videos more attention by being prioritized in the algorithm and pushed to your current followers and to new audience feeds. Trending hashtags on these platforms and Twitter will do the same but only use hashtags that are relevant to your content.
2. Be a good follower
Like, comment, share, save! Being a present follower is so important. Even if you’re not the one creating content, your brand still relies on the efforts you put into social media, even if that means commenting on the posts of other brands. By staying active as a follower, you are staying present in the social media world and your brand will benefit from the recognition you’ll receive. The Slim Jim Instagram account is a good example of this, they dedicate a ton of time commenting on brand accounts making jokes, and engaging other audiences.
3. Post & Repost!
Whether you’re sharing someone else’s post to your story or sharing your own original content, sharing is important in maintaining a social media presence because it shows you’re listening and engaged. Depending on the needs of your followers and the goals of your accounts, posting anywhere from once a week to multiple times a week can create a stronger presence among your followers!
Don’t forget to check out our other blog posts for more social media tips!
