Joe’s Flat
Iron Café
Holiday Campaign | Social Media | Content Creation
Goal
Joe’s Flat Iron Café partnered with us to create a holiday marketing campaign aimed at building brand awareness, promoting their expanded drink menu (featuring beer, wine, and craft cocktails), and highlighting their cozy atmosphere as a perfect spot for holiday shoppers to recharge. With a limited budget of $400, the objective was to drive in-store traffic and engagement through a combination of organic content and paid advertising.
Our Solution
To achieve these goals, we implemented a strategic four-week campaign from November 21 to December 19, 2024, focused on:
Content Creation:
Conducted a professional content shoot to create high-quality assets, including photos and videos, for use in the campaign and future marketing efforts.
Organic Social Media Strategy:
Published engaging posts on Instagram and Facebook to leverage the holiday shopping season and promote the café’s warm and inviting vibe.
Targeted Paid Advertising:
Launched two Meta ads:
A carousel ad targeting a general audience.
A video ad focusing on the expanded drink menu.
Positioned the café as a must-visit destination for holiday shoppers, with messaging tailored to drive foot traffic rather than online clicks.
Client Impact
The holiday campaign successfully positioned Joe’s Flat Iron Café as a local favorite during the bustling shopping season. By combining relatable organic content with a data-driven advertising approach, the café experienced increased awareness, engagement, and foot traffic. This campaign not only met its immediate goals but also provided a strong foundation for future marketing efforts.
Results
Brand Awareness:
Meta ads reached a total of 58,099 unique people, with a 26% 3-second video view rate (surpassing the benchmark of 25%).
Instagram reach increased by 293%, with a 20% increase in content interactions.
Facebook profile visits rose by 18%, indicating strong audience interest
Organic Instagram posts outperformed the page average, showcasing the effectiveness of the campaign’s content strategy.
Anecdotal feedback from the café indicated above-average sales and new visitors who specifically mentioned learning about the café through social media
The carousel and video ads collectively generated over 14,882 video plays and 10,694 plays at 25% completion, demonstrating high engagement with the creative content .
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