Crooked Face
Creamery
Social Media Management | Content Creation | Email Campaigns
Goal
Crooked Face Creamery approached us with a clear challenge: managing their social media presence amidst a busy schedule.
During our discovery meeting, we uncovered additional goals:
enhancing brand awareness
boosting newsletter engagement
and driving more in-store visits
With no paid ad budget, we focused exclusively on organic strategies to achieve these objectives.
Our Solution
To help Crooked Face Creamery meet their goals, we implemented the following:
Strategic Social Media Management: Established a consistent posting schedule to keep followers engaged.
Clear Calls-to-Action: Encouraged in-store visits and newsletter sign-ups with targeted messaging.
Content Creation: Produced high-quality photo and video content tailored for social media.
Effective Email Campaigns: Designed intentional newsletters that leveraged current events and holiday themes to maintain engagement.
Client Impact
Through strategic content and consistent messaging, Crooked Face Creamery strengthened its digital presence and engaged its audience organically, creating a solid foundation for sustained growth.
Results
Brand Awareness:
Increased social page visits by 208%.
Boosted Facebook followers by 10.6% and Instagram followers by 32%.
Email Marketing:
Improved email open rates from ~35% to a consistent 43%.
Achieved a 13% click rate (compared to the industry standard of 2-5%) on a ricotta shortage-themed email.
In-Store Visits:
While exact numbers weren’t tracked, strong interest in visiting the shop was evident in customer comments on social media posts.
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